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More than one way to bring back movies

06 Feb, 2012 08:31 AM
The pending auction of Mudgee’s Regent Theatre has renewed speculation about the future of this landmark building.

Owner Peter Freedman has announced the theatre will be auctioned in March, after unsuccessfully trying to find someone to rent and manage the venue.

Mr Freedman envisages the theatre’s upper floor becoming a Gold Class cinema, with the classic 1930s fittings retained downstairs, and a shop established in the front.

However, council candidate Bob Lamond has called on Mid-Western Regional Council to buy The Regent to be used as a multi-purpose, volunteer-run entertainment centre.

Council has rejected the proposal, citing the cost of buying and maintaining the 76-year-old building.

While there is widespread support for re-establishing a cinema in Mudgee, the experiences of cinemas across Australia show achieving this will not be as simple as throwing open the doors of The Regent and ushering in the patrons.

Cinema operators agree that the days of huge, single-screen cinemas such as The Regent are over.

"Once people used to rock in to the movies on Saturday night and even theatres the size of The Regent would be packed," said James Wilson, a founder and director of the community-owned Mansfield Armchair Cinema in country Victoria.

"That doesn't happen any more."

As well as competing with the easy and cheap availability of movies on DVD and now internet download, cinemas across Australia are grappling with the cost of making the change from film to digital projection.

Within the next 18 months to two years, all the major Australian distributors will stop supplying 35mm prints of new release films.

Cinemas which have not converted to digital projection will be left screening older movies and arthouse movies still available on film.

Country theatres struggling with this issue include Dungog’s council-owned James Theatre, which has stopped screening movies which a committee seeks funds to convert to digital projection.

Friends of James chairwoman, Lisa Connors, who is also a member of the council committee which runs the building, said quotes from four companies to install and supply digital projection equipment were all over $100,000 plus GST.

Ms Connors said expenses included not only the purchase of the digital projector, but associated installation, electrical work and the cost of computers needed to download digital movies. The quotes do not include download capacity for 3D movies.

Ms Connors said as a result of the diminishing availability of 35mm films, many country theatres already wait for up to five months for popular movies on film.

“But from next year, they won’t be available at all," she said.

The Independent Cinema Association of Australia (ICAA) is negotiating with distributors for a scheme to help established cinema operators convert to digital projection.

“Traditionally the minimum is 10,000 people per screen.”

Advantages of digital projection are that it requires little training to use and may make new-release movies available to smaller cinemas more quickly.

ICAA president Kieren Bell said with a limited number of prints produced, small cinemas often had to wait until city cinemas finished their run, often resulting in long delays before popular movies opened in smaller cinemas.

Movie goers tended to travel to a larger regional centre to see popular movies such as Harry Potter and Twilight instead of waiting until they screened locally, he said.

Single screen theatres such as The Regent and The James are also disadvantaged by the distributors’ policy of requiring theatres to screen new-release cinemas a minimum number of times.

Ms Connors said for single-screen theatres this meant some movies played to empty houses on later screenings, a situation which was “not logical and sensible”.

The policy also means single-screen theatres are able to screen fewer films.

Mr Bell said The Regent Theatre, licensed to seat 986 people, was just too big for a town the size of Mudgee.

Dividing the theatre into a number of smaller cinemas would allow it to offer a wider range of movies, but Mr Bell said this might not be feasible due to the “difficult size” of Mudgee's current population.

“Traditionally the minimum is 10,000 people per screen,” he said.

Whether or not they choose to refit The Regent, any new owners who plan to re-open the cinema will face the costs of upgrading to meet recently introduced fire standards.

Mansfield Armchair Cinema director James Wilson said Mudgee movie-lovers should “look outside the square” rather than fixing their hopes on The Regent re-opening in its current form. (See story below).

“It will never ever be viable to open as a 900-seat cinema,” he said.

“You just won’t get the range of films.”

Mr Wilson rejected a suggestion The Regent’s patrons would tolerate old-fashioned seats in a hot or cold theatre to avoid travelling to Bathurst or Dubbo.

“Why would I sit in an uncomfortable seat when I could watch a DVD in my recliner at home?” he said.

“People who pay $15 to $20 for a ticket expect to be comfortable, to get a new release movie and all the benefits.”

Despite the challenges facing the industry, Mr Bell is optimistic about the future of cinema in general and excited about quality of sound and picture offered by digital technology.

Cinema attendance has been one of the most resilient sectors of the industry chain, with audiences particularly flocking to movies in tough economic times, he said.

“I’m very optimistic. A lot of new screens are being built in the cities and regional areas,” he said. “People still want the big screen experience.

“They want to get out of the house and see a new-release movie with other people. It’s a social outing.”

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Why is it our council can spend millions of dollars on a sporting complex and hundreds of thousands of dollars on a rubbish park where the old tafe once stood yet they cant invest in something for everyone, young people have NOTHING to do in this town at all, our council is to old we need younger people in positions of change, the old people of this town destroyed Stocklands and council let it happen, wake up to yourself mudgee... you want to know why crime is so high?? because of your own actions..give young people something to do.. Movie theatre is a great start !!!!!! maybe next an ice rink
Posted by MoviesInMudgee, 13/02/2012 3:35:23 PM, on Mudgee Guardian

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Operators of commercial and community-owned theatres agree the days of huge, single screen cinemas such as The Regent are over.  Photo by Sandy Smith	030212\SS Regent Theatre0084
Operators of commercial and community-owned theatres agree the days of huge, single screen cinemas such as The Regent are over. Photo by Sandy Smith 030212\SS Regent Theatre0084
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Q: Should Mid-Western Regional Council buy The Regent Theatre?

Yes
(57.9%)

No
(40.4%)

Undecided
(1.8%)

Total Votes: 114
Poll Date: 06 February, 2012
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