Lowe Wines have helped put Mudgee on the map as a premier tourist destination , winning silver at the 2013 NSW Tourism Awards.
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This was the second year the winery had entered the Tourism Wineries, Distilleries and Breweries category and placed within the top three of NSW’s best.
“Last year was the first time we entered and we received a bronze then. This year we won in our category at the Inland Tourism Awards and now we’ve been named second in the State,” Mr Lowe said.
Mr Lowe said the award meant that Mudgee had been recognised as an area that provided a tourism experience to those that visited the region.
“The award shows that we’re able to stand by areas like Shoalhaven and the Blue Mountains shoulder-to- shoulder and give our guests a tourism experience,” he said.
Mr Lowe said the fact that the winery had a diverse range of good experiences had helped Lowe Wines claim the silver in 2013.
“It’s not just about the wine, it’s about showing the history and the culture of the Mudgee region,” he said.
Mr Lowe said the judges looked at the increase in tourism numbers, the fact the winery had identified their market and the fact the winery was all about educating and improving the wine knowledge of those who visited the cellar door.
The increase in tourism numbers came from the fact that Lowe Wines,and the entire Mudgee region, had seen more people arrive in town for a mid week visit instead of just coming on the weekends.
“Weekend visits are sill extremely popular but we have seen more people coming to town on a Wednesday and not leaving until Sunday. Mudgee isn’t just about short term stays anymore,” Mr Lowe said.
“The experience is just really diverse, it’s not just about coming along, tasting wine and then leaving,” he said.
Mr Lowe said the winery would nominee for a few categories in next year’s awards including events and sustainability.
The NSW Tourism Awards provide the benchmark for best practice within the tourism industry, offering the opportunity to publicly recognise and showcase the State’s finest tourism operators.