In Australia each year over 3,500 families experience the sudden and unexpected death of a baby or child, either through stillbirth or during the first month of life, from sudden unexpected death in infancy (SIDS or fatal sleeping accidents), SUDC (sudden unexpected death in childhood) or accident. Sadly, for many of these deaths there is no known cause. More than half the deaths of unborn babies during the last eight weeks of pregnancy each year are unexplained. Each year Red Nose Day is the last Friday in June. Fundraising activities and events run for the entire month of June.

Red Nose Day has been held annually ever year since 1988 and continues to be the major fundraiser for SIDS and Kids as well as raising awareness of the issues surrounding sudden infant death.

Since 1988 SIDS and Kids has contributed over $16.5 million to research into the possible causes and prevention of infant death, SIDS, stillbirth and health promotion.