Chairman Russell Holden said the Reset Your Senses campaign objective was to drive increase in overnight visitors, expenditure and destination awareness of Mudgee Region. 

“The campaign consistently communicated the region's food and drink travel benefits, to increase appeal and convert target audiences to engage in regular short breaks,” he said. 

“Our focus is to promote a refreshed tourism offering, working collaboratively with key stakeholders. Campaign partners from local industry were engaged to participate, from the accommodation, food, wine and tour operator sectors. Our success at this year’s Regional Tourism Awards reinforces why people should visit our region.”

The award accompanies the ongoing success of the recently launched ‘Let’s Skip Town Together’ campaign, a partnership with Destination NSW aiming to increase visitation, expenditure and awareness of the Mudgee Region.

A key program on the regional tourism industry calendar, the awards have been credited for elevating regional tourism businesses to achieve state-wide and national acclaim.

Acting CEO, Leianne Murphy said “winning gold two years in a row at the Regional Tourism Awards reaffirms the endless possibilities we have to offer and that we are hitting the mark in promoting the region as a sought after destination to visit with family and friends”.

“We continue to see strong visitation from the Sydney, Wollongong and the Newcastle market and will continue to target these areas with our current Let’s Skip Town Together campaign, we look forward to welcoming record numbers to the region over the year ahead,” Ms Murphy said.

Adding to the region’s success, Fairview Artspace was inducted into the Hall of Fame for winning the “Specialised Tourism Service” category three years running. 

Winners at the 2016 Regional Tourism Awards were announced over the weekend at the Regional Tourism Awards Gala Dinner at Moama Bowling Club.