The large stickers, which feature life-size images of children stepping towards the road and speed limit signs are part of a campaign by the Australian Road Safety Federation (ARSF) to reduce the number of pedestrians killed or injured in Australia. 

Designed to provide a strong visual road safety reminder to motorists, the images are based on research which found that signs that depicted motion resulted in faster reaction times and increased vigilance among drivers, which could lead to faster stopping times.

More than 5000 stickers have been distributed and applied to wheelie bins throughout the country.

So powerful is the campaign, some councils are buying them in bulk to make available to residents.

The ARSF now wants more residents in NSW to get on board.

“Between January and May this year 67 pedestrians were killed on Australian roads. If trends continue the number could reach or even exceed last year’s number of 165,” ARSF CEO Russell White said.

“Drivers need to be sent a reminder that is visual and available to them when they are on the road,” he said.

“The ‘Life Saving’ sticker campaign provides a real-time reminder to motorists to reduce their speed.

“If someone is exceeding the speed limit, we hope these stickers will prompt them to immediately slow down. Even small changes in vehicle speed can have a dramatic impact on stopping distances.”

Of the 67 pedestrians killed so far this year, seven were under 16 years of age.

“We also know that the statistics show fatalities are higher on week days when over 82% of this year’s fatalities have been recorded,” Mr White said.

“NSW has recorded almost half the pedestrian deaths occurring in Australia in 2016 with 46.3 percent of deaths occurring this year happening within the state.

“These are just the fatality rates. There have been many more injured and even left with life changing disabilities.

“Our research tells us that for every fatality, there is between 20 and 30 injuries. With the impact on families and friends, that’s thousands of lives shattered every year,” Mr White said.

The Australian Road Safety Foundation launched the initiative in Queensland earlier this year as an education program. It makes the life-size stickers available at cost, $10 each, plus postage. Word has spread fast with orders coming from all over the country.

“We are also seeing Councils and corporate organisations purchasing the stickers in bulk to save their constituents or customers postage costs and encourage local use.”

Residents interested in purchasing a sticker for their bin can contact the ARSF hotline on 1300 723 843 or email info@australianroadsafetyfoundation.com to arrange to purchase stickers.

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