A pink pony, a pink ram, a pink Moke and plenty of people in all shades of pink helped to launch Pink Up Mudgee on Friday.
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McGrath Foundation Ambassador Tracy Bevan joined Mayor Des Kennedy and McGrath Foundation fundraiser Hugh Bateman at the launch of Pink Up Mudgee, which will see Mudgee become the first town in Australia to turn pink for the whole of Breast Cancer Awareness Month.
More than 200 businesses have already registered to be part of Pink Up Mudgee, turning premises, vehicles, logos and staff uniforms pink during October.