It was a busy Easter for Mudgee, and for the region as a whole, with Mudgee Region Tourism announcing it was one of the biggest bumper crowds seen in recent years.
According to collected data, the region saw a 12 per cent increase in Easter visitors when compared to the same time last year, with analytics collected from visitor centres across the region.
Whilst not every visitor to the town actually goes to the visitor centres, the numbers from those that do are a good indication of the overall trends in holiday-goers coming to the region.
Cara George, the Mudgee Region Tourism CEO, was extremely pleased to see Mudgee growing as a choice spot for those looking for holiday destinations.
“Anecdotally it looks like Mudgee had a very busy period and it appears that visitor numbers have been up across the board,” she said.
Mrs George believes that these long weekend holidays have to be the key focus for growing the region in tourist numbers and interest.
“Generating interest over these easily accessible weekends is easy when people have a bit more time up their sleeves and want to spend time with friends and family, so there is often a boost,” she commented.
“Off the back of our campaign projects from the last few years it’s been growing year-on-year and I think it benefits not just tourism businesses and peripheral businesses, but also for locals and their shops.”
The average money spent is $305 per visit, an average that is higher than that of Central NSW ($165/person), according to statistics from Tourism Research Australia.
“Everyone who visits goes to the grocery stores, the pubs and the restaurants, so this reaches beyond just the tourism industry,” Mrs George said. “With more and more people here it’s growing our region in a really positive way.” | Photos pg 23-24.