10yr ‘road map’ for region’s tourism strategy

A proposal for the development of a 10-year tourism strategy will be put to the Mid-Western Regional Council on Wednesday. Councilor Russell Holden, a former chair of Mudgee Region Tourism, will present the plan at the June general meeting stating "tourism is a key driver of the economy.”

“Promotion of current offers is a vital part of maintaining the strong position we currently enjoy. However, this proposal goes further than just promotion and is aimed at the long-term development of new industries and markets," he said.

The proposal, which includes consultation with the major industry and commerce groups as well as Local and State Government departments, would become a ‘road map’ for growing the current tourism economy. 

Mudgee Region Tourism chairperson, Jess Chrcek sees the “benefit of a long-term strategy” stating, “we believe a detailed, collaborative and informed approach is essential to building a dynamic plan”.

“We have rolled out many highly successful marketing campaigns benefiting our members and peripheral businesses alike. Campaigns reflect objectives outlined in an already established Destination Management Plan which aligns with our state tourism organisation’s strategic objectives to 2020. We believe further industry consultation is required at this stage of the process,” she said.

Business owners in the region are supporting the long-term plan, with Lowe Wines owner David Lowe saying “it needs the greater resources of Council to oversee and provide the leadership and impetus so that all the region, not just tourism providers, benefit. 

“There is no doubt that we are in the strongest position we have ever been in, however failing to plan, is planning to fail.”