George the Farmer has a field day

REASON TO READ: George Kain finds a comfy spot to read a George the Farmer book. Kids have the chance to win great George the Farmer prize packs at the field days.

REASON TO READ: George Kain finds a comfy spot to read a George the Farmer book. Kids have the chance to win great George the Farmer prize packs at the field days.

ADVERTISING FEATURE

Created in regional South Australia, the character of George the Farmer is everyone’s friend.

And at this year’s field days, children will have the chance to win George the Farmer prizes by entering a competition to build a scarecrow that resembles George. Judges will look for creativity, effort and kids who are having fun. Bring along farmyard themed clothing and props to build your own masterpiece.

George was developed to educate children about farming practices and give them a better understanding and connection to where their food and fibre comes from through fun picture books, songs, videos, apps and performance.

The creators, Simone Kain and Ben Hood, have won numerous awards and the current George the Farmer app consistently sits in the iTunes top 10 educational apps for Australia and New Zealand.

This advertising feature is sponsored by the following businesses. Click the links to learn more:

George grew up on his family farm where they grazed cattle and sheep and grew wheat, lucerne, potatoes and onions.

The character’s down-to-earth manner and grassroots charm has universal appeal.

He is resonating with children in rural locations and inspiring city-based children to better understand agriculture, which is imperative for an equitable and sustainable food supply chain into the future.

The George the Farmer range includes picture books, a CD of educational farm songs, a George and Ruby Farmer cuddle doll and two interactive story apps.