The October-long event, which had businesses and homes wrapped themselves in pink, raised $141,000 in total.

The money was raised through the awareness campaign, as well as the Spring Pink Races and a donation from organiser Hugh Bateman after he won two Real Estate Association Contribution Awards.

Mr Bateman has presented the Mid-Western Regional Council with a plaque commemorating the October fundraiser, and has revealed it is to be placed on a rock in Lawson Park to hold a permanent reminder of the town’s first efforts.

Mudgee was the first town in Australia to ‘Pink Up’ for the McGrath Foundation – to help fund the training and employment of breast care nurses in regional and rural areas, and now the town will do it again.

Mr Bateman revealed at the Council open day that the town has plans to hold Pink Up 2017 in October once more, and plans for it to be bigger, better and pinker than before.