Mudgee has become the blueprint – or make that pink-print – for the McGrath Foundation’s Pink Up Your Town campaign.
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Foundation ambassador and director, Tracy Bevan, was in town on Thursday to film a series of how-to videos that they will distribute to communities and councils looking to turn pink for Breast Cancer Awareness Month in October.
“Mudgee as a community is showing the rest of Australia what can be done if we all pull together,” she said.
“Because we’re doing it for families in the community that are affected by breast cancer.
“Glenn [McGrath] came to Mudgee with me last October and he was just thrilled with what he saw and couldn’t believe every shop window and all of the businesses had turned pink.
“I’d seen it the year before but was still blown away. It makes me really proud and enormously grateful.”
The videos will provide tips and advice on how a community can “pink up” and support the McGrath Foundation.
The star of one of the flicks, Mudgee’s Ken Sutcliffe, said the key to making the event work is to have motivated local people to push it, then take note of why it worked in other areas.
“It’s important, when recommending it to other communities, to have a driving force at the top locally,” he said.
“Someone whose switched on and knows marketing, then you do your homework on how other towns succeeded and why.
“Then cherry pick the best ideas.”
Mudgee Pink Up coordinator, Hugh Bateman, said, “I think the success in Mudgee is that it’s an extremely generous community”.
“Since last October there’s been; the Late Mail Postie Ride for Wings4Kidz; the Celebrity Golf Classic; Can Cruise for the local Can Assist; and Relay For Life for the Cancer Council,” he said.
“It’s just massive and this community gets behind all types of causes and organisations.”
In 2017 ‘Pink Up Mudgee’ was expanded to cover the Mid-Western Region with the addition of Gulgong and Rylstone/Kandos.