The Mudgee Wine region is set to receive a $50,000 shot in the arm with a plan to increase international tourists to the region after successfully securing the funds via the Federal Government’s International Wine Tourism Competitive Grants Programme.
Federal Member for Calare, Andrew Gee congratulated Mudgee Region Tourism on their project, which will be supported by an additional $50,000 in grant funding from the Federal Government’s $50 million Export and Regional Wine Support Package bringing the total to $100,000.
$30,000 is to be contributed by Mudgee Region Tourism and $20,000 from Mudgee Wine Association.
“The aim of this grant is to help attract more international tourists to the Mudgee wine region, which is great news for local producers and the local economy,” Mr Gee said.
“We’ve got world class wines in the Mudgee region and we want as many people to enjoy them as possible. If we can get more international tourists to come to the region and experience our wine and country hospitality first-hand, it’s even better for the local economy.
“By enhancing the wine tourism experiences of international visitors, we are helping grow wine exports and further bolstering Mudgee’s excellent wine reputation at an international level.
“It is essential we show our visitors a great time and they get to enjoy a first-hand our premium food and wine in the place it is made.
Acting Tourism Office Manager, Marliza Sandy is bullish about the project’s outcome.
“I think it’s a fantastic opportunity to expand out geographical base of visitors to the region.” Ms Sandy said.
CEO of Mudgee Region Tourism, Cara George says, “We know that there is a huge opportunity to target the expat market. Our campaign will highlight the wealth of experiences available in the Mudgee Region and our exceptional food and wine offering with an aim to cement our position as ‘the’ go-to short break destination.”
“Our campaign will highlight the wealth of experiences available in the Mudgee Region and our exceptional food and wine offering with an aim to cement our position as ‘the’ go-to short break destination,” Cara said.
While the primary target will be international travellers, the campaign will also reach the domestic market encouraging city dwellers and expats from areas such as Bondi and Manly to visit Mudgee.
The International Wine Tourism Competitive Grant is part of the Federal Government’s $50 million Export and Regional Wine Support Package, a three–year strategy to increase the value of wine exports to a record $3.5 billion and attract additional international tourists to Australian wine regions.