Mudgee Region Tourism has big plans after securing $50,000 in funding through the International Wine Tourism Competitive Grants program for its destination marketing campaign aimed at enhancing the wine tourism experience for international visitors.
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In a new approach to attract the visiting friends and relatives of expats living in Australia, a new campaign ‘Water to Wine’ – supported by the Australian Government’s $50 million Export and Regional Wine Support Package has been launched.
According to Destination NSW’s latest research, 45% of NSW hosts of international Visiting Friends and Relative visitors influence their decisions to take overnight trips.
‘Each year, thousands of visiting friends and relatives flock to the shores of Sydney, spending time with their loved ones and enjoying the beach-lifestyle.’
‘What is most interesting, is that more than half of international Visiting Friends and Relatives visitors (55%) will take over-night trips on their own, with 17% of the hosts accompanying them on overnight/short break trips.’ according to the report.
“We’re not just assuming, the stats speak for themselves. Hosts are looking for ways to showcase the best of Australia and also enjoy some alone time while their visitors are here.” Cara George, CEO of Mudgee Region Tourism said.
“The easiest solution is for hosts to recommend a short-break, so we’ve dedicated mudgeedeals.com.au, offering over 25 packages from October 2018 – March 2019.
Water to Wine makes it easy for hosts to share and recommend the most authentic, and memorable experiences across the Mudgee Wine Region without having to spend too much time planning.”
The Water to Wine packages are now live and suitable for travel between October 2018 and March 2019. Experiences include everything from cellar door tasting tours, private tastings with the winemaker, bush tucker dining, stud farm tours, hot air ballooning and star gazing to name a few.
The option to package flights and accommodation is also available.
For more information or to start recommending the packages to your visiting friends and relatives, visit www.mudgeedeals.com.au