The ground is freezing, lawns are brown yet from the muted-coloured garden bed out pops a bright yellow daffodil. New life, beautiful and strong grows up tall and bright despite the most trying conditions experienced by the bulb over winter.
The daffodil is one of the first flowers of spring and to Cancer Council, and many affected by cancer, the daffodil represents hope for a cancer-free future.
The flower has been used for Daffodil Day for 33 years and this year Cancer Council is urging everyone to show their support for the day by donating.
"We want to encourage everyone to get involved in the Daffodil Day Appeal, with the knowledge that your involvement will help create a world without cancer," Cancer Council community relations coordinator Bree Kelly said.
All money raised goes towards life-saving research to give more than hope to those affected by cancer.
This year the Daffodil Day Appeal will take place throughout August with Daffodil Day on Friday, August 23.
This fundraising has helped with advancements made to cancer prevention, screening and treatment - helping to increase survival rates from 49 per cent in the 1980s to 69 per cent today.
Cancer Council is aiming to raise more than $4 million for cancer research through online donations, and by recruiting more than 3,110 volunteers to staff around 420 sites on Daffodil Day in NSW alone.
Cancer Council works across every aspect of cancer and relies on the generosity of community donations to help fund their work.
Last year, Cancer Council NSW contributed $18.7 million towards cancer research, across 292 researchers, 72 projects and 18 institutions.
There are many ways to support the Daffodil Day Appeal; donate online, volunteer your time, or make a donation to wear a daffodil pin or for fresh daffodils on Friday August 23.
There are some changes coming for Daffodil Day with all sites to stock fresh daffodils and pins only. There is limited merchandise available at sites this year which is left over from previous years.
For more information or to get involved, go to daffodilday.com.au or call 1300 65 65 85.