Potentially attracting thousands of thriving cyclists to the region, the Mudgee Classic has confirmed their visit to Mudgee mid next year.
Shooting the event's television commercial early this week, event founder and publisher of Bicycling Australia, James Yaffa says there was nothing on the list Mudgee didn't tick.
"Mudgee fits our profile, we're really interested in regions that are beyond the ride, that offer more than the event," he said.
"Being three and a half hours from Sydney, it really lends itself to our brief."
Being humble in expecting approximately 1,000 riders, Yaffa warns the town will be bustling making the line for coffee just that bit longer.
"We will have all of the restaurants packed, all of the accommodation booked, and people out and about," he said.
These events bring a lot of vitality to the economy, it's a really big driver of regional spend. It's going to be very good for the local economy.Event founder, James Yaffa
Due to the increase in recreational cycling, Yaffa encourages all local cyclists to sign up for the event, and with the multitude of benefits the sport offers, there's a limit of reasoning why one wouldn't participate.
"We really are seeing a big change in Australian sport with recreation cycling growing and loving the weekend Gran Fondo," he said.
"We'd love locals to participate, it's about the communities and the charities we support.
"There are all of the health benefits and the mental health relief, but there's all the social side. A lot of people like it because they do it with friends and explore different areas."
The Mudgee Classic will also offer the opportunity for visiting riders to get a taste of what country living looks as well as the freedom of choice for fundraising that these events offer on a regular basis.
"Mudgee will bring us more of the rural element. It offers more of that true farming culture which is important for people to see.
"One of the big things about our events is that we have a strategy for people to choose and decide what charity they would like to raise for. People can just bring a charity they're passionate about the event.
"It gives people choice and freedom and we believe that's the better way to go."
The Mudgee Classic will offer three courses, The Maxi Classic - a 170 kilometre ride, The Challenge Classic - a 110 kilometre race and The Social Classic - a 35 kilometre ride, on May 2 to 3, 2020.
Tickets can be purchased at mudgeeclassic.com.au.