It used to be that the region would have one or two mega event weekends per year, but lately the consistent number of events being held for locals and tourists are bringing with it record-making numbers for the local tourism industry.
This weekend the region will host a round 6 NRL match between Manly and the Gold Coast, a race meet, Farmers' Markets and the Wings, Wheels and Wine airshow and food event - to name just a few heavy hitters.
Mudgee Region Tourism CEO, Cara George has an intimate insight into how the Mudgee region - not just Mudgee - has seen incredible growth, bucking the trend seen elsewhere in the country during the pandemic.
"We're expecting an absolute bumper weekend, which is terrific. To think that this time last year we were not doing much at all in terms of visitation and events, obviously. So to come this far in that period of time is fantastic," she said.
"There's lots of energy around town already with visitors coming in prepping for their time at one of the many events over the weekend. The tourism industry is really thriving. So it's good for the whole community and great for the local economy."
These events, coupled with the relatively free-from-COVID nature of the region has contributed to a period of significant tourism growth for the region.
"We record a reasonable sample size of accommodation providers around the region, it makes up about 30 per cent of our overall accommodation inventory. And that's tracking 30 per cent ahead of the same time pre-COVID. That's since June 1 last year since travel restrictions," Cara said.
For comparison, prior to the COVID lockdown, Mudgee Region Tourism were celebrating 30 per cent growth over five years. Now the region has seen a further 30 per cent growth in less than a year.
Accommodation is also something that is being pushed to its limit, with a string of record occupancy rates in the region since June 2020, generally speaking, Cara said
"If we think about what our current environment is - we are recording our highest ever average monthly occupancies, at the moment for the region which are sitting at about 70-80 per cent, which is phenomenal," Cara said.
"So if we think about that, and then we think about the higher interest in accommodation around the region on a weekend like this, we're looking more at this weekend sitting at 95 per cent. So let's say it's a 10 to 15 per cent boost, when something like that happens when we've already got a lot of energy in market."
Among the weekend's big events driving tourists to the region is the aforementioned Wings, Wheels and Wine, an event familiar to locals who are looking for all things aero, classic cars and food and wine.
Paul Bennet Airshows spokesperson Andy McLennan said the event will offer more than people think.
"We have aerobatic machines that will be doing absolutely crazy things in the sky, things you wouldn't believe a plane could actually do," he said.
"We have the SkyAces Formation Aerobatic Team who fly very close together, doing some very hair raising manoeuvres.
"Then on the ground, the show's just as big, we have over 150 display cars. We have amusement rides for the kids, and the adults if they want to jump on, we also have wine tasting, a bar and plenty of street food.
"These events are always about supporting the local community and giving the area a bit of an economic boost, because it draws a lot of people into the area. And this Sunday is going to be big."
"We're expecting to pretty much be at capacity, at least 3000 people." Those 3000 people must still adhere to current state government guidelines around public gatherings and events.
Tickets are available - and cheaper - online and punters can use their Dine and Discover vouchers to attend the event.