It's bright, it's bubbly and it's bound to lift spirits.
Preparations have commenced for this year's Pink Up Mudgee (PUM) celebrations, and although the official start date is a few days away, the excitement is already in the air.
In his earlier interview with the Mudgee Guardian, PUM founder Hugh Bateman expressed concern that lockdown would still be at large when events were scheduled to take place, but with October 1 declared 'freedom day' for the Mid-Western region, it's full steam ahead.
"Pinking up the town is a great way to come out of this lockdown, we're really excited," he said.
"There's already so much excitement. We've had a number of people, businesses and groups already register which is really encouraging."
Mudgee Ortho was the first local business to register and has since been joined by Huntington Estate, Perry Street Meats and many more.
"Huntington Estate is putting together a pink wine and will donate five dollars a bottle for every one sold during October. That's just an example of the great things our businesses do to get involved," Mr Bateman said.
The kids won't be left out of this year's celebrations with The Property Shop in the process of organising hide and seek with pink rocks.
"The Property Shop is doing something different for the kids. They're doing pink rocks that will be hidden around town," Mr Bateman said.
"There will be a prize under each rock for the child who finds it. All they have to do is register through The Property Shop once they find it and they'll get a prize."
With breast cancer touching many across Australia each year, including a large portion of Mid-Western residents, fundraising events such as PUM are forever needed.
To date, the McGrath Foundation has 170 breast care nurses nationwide, including Mudgee's Shirley Benbow, who have supported over 95,000 families.
"Breast cancer is an insidious disease. There are plenty of people in our district who have been touched by it," Mr Bateman said.
"I was asked to speak at many venues in 2015 and I asked people to put their hand up if they knew of someone who had been affected by breast cancer, and invariably, every hand in the room went up.
"We need to raise funds to keep our breast care nurses Australia-wide and to grow the numbers of nurses we have. It's not just the physical aspect, it's also the psychological aspect they cater for."
If you would like to register to participate in Pink Up Mudgee, head to pinkupmudgee.com.au.
Our journalists work hard to provide local, up-to-date news to the community. This is how you can continue to access our trusted content: