As Baker's Delight and the Breast Cancer Network Australia's (BCNA) butt heads with social media giant, Facebook, over a recent breast cancer campaign, staff at Mudgee's own store have had to cop their fair share of criticism too.
Cancer survivors went topless for the annual Pink Buns campaign, as part of a long-time partnership with Bakers Delight and the BCNA.
However not long after the campaign launched, the agency behind the campaign was informed that the photos of the survivors, which feature women - and one man - holding pink buns in front of their chest, obscuring their nipples, was in breach of Facebook's policies.
On their website, Baker's Delight says they've been supporting the BCNA for 19 years and raised $1.6 million last year during the campaign.
"Some people buy the rolls and then make rude comments about the campaign."
We wanted to know if staff at the Mudgee store had faced any comment, positive or negative, from the public in light of the controversy surrounding the images.
The Mudgee Guardian spoke with Baker's Delight Mudgee staff, Sarah Williamson and Natalee Treay and Manager, Andrew Chua.
While Andrew said he hasn't had any feedback from customers, thanks largely to his job taking place away from the public, Sarah and Natalee said they've been surprised how much negativity there has been.
'It's been a mix of age groups, but people are saying it's so inappropriate to have the photos hanging up," Natalee said.
"Some people buy the rolls and then make rude comments about the campaign," Sarah said.
"We do get some positive comments too."
Sarah and Natalee say they get an average of four negative comments every day.
Manager of Baker's Delight Mudgee, Andrew Chua said that it's important to support it.
"You know what, I don't know what the problem is. Breast cancer exists and here we are, trying to do our bit to give them a hand," Andrew said.
"We've been doing this for years, every year we do it for BCNA and it generates a fair bit of funding for them so they can keep going."
"It's just Facebook. They took it down and yet they show violence online and a photo like that which I don't find personally repulsing... it's just a photo, mate," he said.
"It's the truth, if those women that have had conditions, that left them without breasts can smile for a camera, you know, that's saying something."